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Huang, Kai-Ping, Lo, Sheng Chung, Tung, Jane, Wang, Karen Yuan (2017) Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation. Journal of Applied Sciences, 17. 357-364 doi:10.3923/jas.2017.357.364

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Reference TypeJournal (article/letter/editorial)
TitleCountry-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation
JournalJournal of Applied Sciences
AuthorsHuang, Kai-PingAuthor
Lo, Sheng ChungAuthor
Tung, JaneAuthor
Wang, Karen YuanAuthor
Year2017 (June 15)Volume17
PublisherScience Alert
DOIdoi:10.3923/jas.2017.357.364Search in ResearchGate
Generate Citation Formats
Mindat Ref. ID10344324Long-form Identifiermindat:1:5:10344324:1
GUID0
Full ReferenceHuang, Kai-Ping, Lo, Sheng Chung, Tung, Jane, Wang, Karen Yuan (2017) Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation. Journal of Applied Sciences, 17. 357-364 doi:10.3923/jas.2017.357.364
Plain TextHuang, Kai-Ping, Lo, Sheng Chung, Tung, Jane, Wang, Karen Yuan (2017) Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation. Journal of Applied Sciences, 17. 357-364 doi:10.3923/jas.2017.357.364
In(n.d.) Journal of Applied Sciences Vol. 17. Science Alert

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